Burger King Sells Gay Pride Whopper. That’s the title of an article posted Tuesday at USA Today.
Not. Even. Kidding.
But should we really be surprised? I mean, hasn’t corporate America been pushing “the gay pride whopper” in various ways for a very looooooooong time now? So why not in burger form, then?
Seems reasonable enough…in Romans 1 America…
Here’s a quote from the article:
The Proud Whopper, as it’s called, comes wrapped in a rainbow colored wrapper with this inscription: “We are all the same inside.” It will be sold through Thursday at one Burger King restaurant on San Francisco’s Market Street, that was at the heart of the route for last weekend’s 44th annual San Francisco Pride Celebration & Parade.
Burger King on Wednesday morning at 8 a.m. EST plans to post a two-minute video about the Proud Whopper on its YouTube channel.
“It showcases who we are as a brand,” says Fernando Machado, senior vice president of global brand management at Burger King. “It shows how we, as a brand, believe in self-expression.”
The inspiration behind the unusual burger wrap and video, he says, is Burger King’s localized efforts to put into motion actions that support its recently-tweaked slogan: “Be Your Way.” (Bold emphasis added – SAB)
So it is that the All-American Corporate war on truth takes a particularly gut-wrenching turn. Apparently, even our fast food has been “given over” in more ways than we may have once thought possible.
Though there’s certainly an argument to be made that fast “food” was already, in most instances, serving as a conduit of destruction…albeit an often happy and delicious conduit of destruction, even our burgers have now been coopted and crafted to take on a much more overtly dark and explicitly anti-Christian mission (all in the name of peace, love, and profitability, of course).
As if Burger King’s masked King mascot wasn’t creepy enough already, we now find out that he’s a pro-gay zealot/missionary to boot, lurking around the cultural landscape serving up the opportunity to gut bomb and give God the finger all at once.
And hey, let’s be honest, at this point what could be more American than that?
Corporate (and government) propaganda has for generations now pushed you as the center of your universe, and your desires as the be-all, end-all of…well…everything. Your emotions, your desires, your passions, your goals, your preferences, your priorities, your standards, “your way, right away”…all meaning, of course: You should get what you want when you want it. Period. End of discussion.
And if you, or Burger King, can make a profit along the way down such a self-absorption encouraging path, well, bonus! After all, there is no higher calling or more unassailable justification than The Pursuit of Profit in this land. Even most politically conservative professing Christians in America embrace and proudly proclaim the pagan business maxim that: The primary purpose of business is to
glorify God make a buck. With that being the case, anything goes…and now “anything” includes homosexuality promoting hamburgers.
This is how comically tragic our cultural descent into Christ-dismissing madness has become…and, sadly, we ain’t seen nothin’ yet.
The modern man-centered American worldview that has been successfully pushed and exploited for nearly a century now by both corporate and governmental interests (the two primary players in the emerging Corpo-Fascist American State) centers on the promotion and encouragement of self-absorption and extreme narcissism at every turn. Put another way, it centers on appeals to pride.
And what is more American these days than unquestionable pride?
Pretty much nothing.
Christ-mocking pride is now, sadly, the defining attribute of American culture.
Obviously there are a whole lot of overtly, actively anti-Christian types on the political left, including many at the top of our formal government, but America has become so hyper-delusional and full of itself (aka “given over”) that even those on the “right” or “conservative” side of the political spectrum who claim Christianity routinely measure and test Scripture in light of America and American tradition rather than the other way around. If Scripture fits or supports their sense of politics, conservatism, or patriotism, then it is good and useful. But if it contradicts, challenges, or overtly condemns some aspect of their politics, conservatism, or patriotism, then the Word of God goes right out the window. It suddenly becomes “unclear”, “foggy”, and therefore anything but authoritative. In this approach to Scripture, the vast majority of American conservatives, liberals, Republicans and Democrats are united.
We must clearly acknowledge and repent of our roles this profoundly wicked approach if there is to be any hope.
Pride and Anti-Christian Prejudice
The consequences of this conservative/liberal, Republican/Democrat unity against the Word and people of God are many. For His obedient people, one clear and present consequence is persecution.
Last summer, in A Mark of the Beast, I addressed Revelation 13’s famous passage on “the mark” where it has application to the present and coming persecution of those who openly live according to a Christian worldview in America. Last month, the better part of a year later, I posted Marked by the Beast: Where Christ-less economics has lead us and what we can do about it. Both of these articles inspired some very interesting and surprisingly encouraging feedback from Christians who have been seeing the same things with the same (or greater) clarity and were themselves encouraged to see these unfolding realities plainly addressed openly in writing.
Just yesterday I wrote Corporate “Mark of the Beast” Rollout Continues, which aimed to showcase the significant increase in frequency and pervasiveness where this culture’s open warfare on obedient Christians is concerned, with particular emphasis on the modern American corporate culture’s mighty contributions to the anti-Christian war effort.
I would encourage Christians to prayerfully consider the thoughts in these articles in light of something as ridiculous – yet very telling – as this Gay Whopper thing.
Obedient Christians in this proud, unrepentant, full-of-itself and openly anti-Christian American culture must prepare not only for what is here but what is soon coming. The waves are getting bigger (much bigger) and their frequency is increasing. Let us brace accordingly, all with a Spirit of hope and optimism rooted in our loving Lord, who has perfectly equipped His people for the mission that He has called them to undertake in this ridiculous cultural context.
Pro-gay cheeseburgers may be a funny milepost, but they should also be noted as a significant indicator as to just how culturally pervasive open hostility to truth has become in the emerging man-centered Corpo-Fascist American State.
So please, brothers and sisters, prepare accordingly to “wage the good warfare”, “fight the good fight”, and “tear down enemy strongholds” in this land as it is, and not as we might imagine or wish it to be. We of all people must face reality without aversion, truthfully and honestly assessing every situation, happily giving our everything to the cause, which is Christ himself.
It’s about to get very interesting ’round here…and He has us right where He wants us.
© 2014 Scott Alan Buss – All Rights Reserved.
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I’d worry about the burgers tasting like the rumps the corporate managers were kissing with this project.